According to Mashable.com – the online “social media guide” – in their infographic Facebook: Facts You Probably Didn’t Know, more than 400 million people log onto their Facebook profile every month, and half of them (200 million) are on the site every day.
Nearly 70% of these Facebook users live outside the US.
Mashable claims that “half of Denmark has an active Facebook profile”, but then quotes numbers which actually work out to 44% — still impressive, but not quite half.
Facebook, then, is second only to Google in web traffic.
There’s more . . .