On Books, #26

“It was Bennett Cerf — founder of Random House, conscience of What’s My Line — who gazed over the bestseller lists of his day and invented the can’t-miss title for a book-publishing smash hit. Lincoln’s Doctor’s Dog, he reasoned, would compel three groups of customers to rush to the bookstore: animal-lovers, Civil War buffs, and hypochondriacs. Taken together, and allowing for overlap, these groups accounted for the entire literate population of mid-century America.”

The Weekly Standard
March 15,2010

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Published in: on March 8, 2010 at 5:34 pm  Leave a Comment  

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